A decade-plus turning behaviour into product direction.
Not a job list. The through-line is the same everywhere: I find where value is leaking, run the experiment, and ship the version that moves the number.
Reimagining a 10.5M-member loyalty program
I lead the end-to-end member-experience transformation of Avion Rewards, directing two PMs and their 11-person cross-functional teams across Personal Banking, Small Business, and Commercial. I found that most members earn passively despite full digital access, so I'm rebuilding the experience around visible, personalized value.
Getting everyday Canadians from decision to funded
I owned the funding and purchase experience for RBC's self-serve investing platform. I ran a lean experimentation program that lifted pre-authorized contribution setup from 17% to 55.4% across two low-cost releases, about $9M in incremental contribution volume for roughly $50K in build.
Strategy that survives contact with delivery
I built 3 to 5 year strategies for future-state operating models across Canada, the UK, and Malaysia, turning people, process, technology, and data gaps into phased, horizon-based roadmaps.
Before that, five years across RBC: Core Banking portfolio strategy, the T&O Transformation Office, and RBC's inaugural Amplify innovation program, starting from risk & security audits at AO Partners in Lagos.
I don't just talk about AI in product, I build with it, and I teach it.
AI Product Management Instructor · BrainStation, Toronto
Apr 2024 to Present
I teach product management to cohorts of working professionals: strategy, research, experimentation, and stakeholder leadership, with a growing focus on the applied-AI side of the craft. The assistant you just used is the kind of thing I teach people to build: agents with real tools and guardrails, not demos.
On stage, and in the room.
BrainStation, Toronto
BrainStation, Toronto
BFUTR Summit · Obsidi / BPTNBFUTR Summit · Obsidi / BPTN
Where the work's been recognized.
Patent & awards
- Nominated, Product Manager of the Year, OBSIDI Awards · 2026
- Named inventor, “System for Management of Point-to-Point Transactions” (U.S. provisional patent application)
- RBC Inventor recognition · 2018
- RBC Technology & Operations Team Award · 2025
- RBC Digital STAR Award · 2024
- RBC Global Citizen Award · 2019
Education
MM, Innovation & Entrepreneurship, Smith, Queen's University · 2016
International Business Management, Niagara College · 2015
BSc Banking & Finance, Covenant University · 2012
Certifications
Digital Business Strategy, MIT Sloan Exec Ed · 2022
Consumer Behavior, Cornell · in progress
Certified Scrum Product Owner · 2022- Lean Six Sigma Yellow Belt · 2017
- CISA · CFE · COBIT 5 · ISO 27001 LA · 2014
Mentors emerging talent with the Asian Business & Management Program at York University.
A quick hello opens the rest.
Everything above is public. Résumé, references, and what I'm looking for next open once I know who I'm talking to, no account, just an introduction.
References
Leaders and peers I've worked with, and the context on what they saw.
What I'm looking for next
Candid on the kind of role, team, and problem worth moving for.